Post by account_disabled on Feb 24, 2024 5:43:23 GMT -5
Operation and service costs increase, cash flow stability is affected, and retention uncertainty increases. Common membership benefits consist of three parts: savings + services + co-branding. If a monthly card system is set up, the matching relationship between "price" and "rights" will be more difficult to define. If the price is too high and the rights are insufficient, consumers may be unwilling to buy. If the price is too low and the rights are too much, the profitability of the platform may be damaged. “Save money + service + co-branding”, Source: Taobao APP At the same time, the monthly card system means that e-commerce platforms need to invest more resources in maintaining and updating the membership system.
and expectations of members, the platform even needs to increase human and material resources, which will undoubtedly increase operating costs. In the case of increased operating costs, the Jiangsu Mobile Number List monthly paid membership system will also have an impact on the stability of cash flow. Charging monthly membership fees means that cash flow becomes more volatile, and the short membership period means that e-commerce platforms need to continue to attract new users to maintain stable revenue. However, market competition is fierce and the risk of user churn always exists. Improving user retention and ensuring long-term stable revenue sources have become a major difficulty.
The instability of cash flow caused by many reasons may pose a threat to platform operations. Advantages also exist In the fast-paced modern life, user needs and budgets often change. The annual membership system requires users to pay a one-time fee for an entire year, which may increase the financial pressure on users. The monthly paid membership system allocates the cost to each month, which lowers the user's purchase threshold and greatly reduces the user's financial burden, allowing users to try and experience paid membership services at a lower cost and more easily。
and expectations of members, the platform even needs to increase human and material resources, which will undoubtedly increase operating costs. In the case of increased operating costs, the Jiangsu Mobile Number List monthly paid membership system will also have an impact on the stability of cash flow. Charging monthly membership fees means that cash flow becomes more volatile, and the short membership period means that e-commerce platforms need to continue to attract new users to maintain stable revenue. However, market competition is fierce and the risk of user churn always exists. Improving user retention and ensuring long-term stable revenue sources have become a major difficulty.
The instability of cash flow caused by many reasons may pose a threat to platform operations. Advantages also exist In the fast-paced modern life, user needs and budgets often change. The annual membership system requires users to pay a one-time fee for an entire year, which may increase the financial pressure on users. The monthly paid membership system allocates the cost to each month, which lowers the user's purchase threshold and greatly reduces the user's financial burden, allowing users to try and experience paid membership services at a lower cost and more easily。